Top 10 Sales Enablement Tools for B2B Sales Teams

Key Highlights

• Sales enablement tools become more crucial for B2B teams as they help improve sales performance and enhance customer relationships.
• These tools provide relevant content, analytics, and training to B2B reps.
• We selected the top 10 sales enablement tools to leverage in 2024. These tools offer features like customizable workflows, content management, streamlined processes, AI-powered enhancements, and seamless integration with other systems.
• When choosing sales enablement tools, it’s important to consider features like content management capabilities, CRM integration, and detailed analytics to meet the specific needs of your sales organization.

Introduction

Sales enablement systems have become a vital component of any successful B2B strategy. This approach equips sales teams with the necessary tools and best practices to engage effectively with potential customers to close deals and improve sales effectiveness. Today, having the right sales enablement strategy can make all the difference in driving performance and achieving business goals.

There is a wide range of sales enablement solutions – hundreds, really. These tools offer a wide range of features, including content management, skill development, analytics, and collaboration capabilities. So, how do you choose the right one for your sales org?

In this blog, we will explore the 10 best sales enablement platforms for B2B teams. These tools have been carefully selected based on their effectiveness, features, and user reviews. Let’s dive in!

The 10 Best Sales Enablement Tools for B2B Sales Teams in 2023

Sales enablement software solutions have given an edge to B2B teams last year, providing them with the necessary tools and resources to drive commercial performance. As of 2024, there are several leaders in the sales enablement category. Let’s explore the 10 best according to Stageset team:

1. Stageset – The Rising Star in Sales Enablement

Shameless plug: we can’t help but mention ourselves. But hey – we exist for exactly this reason: to enable sellers to perform better. We’d even argue that Stageset is a rising star in this world. Our digital sales room software offers a comprehensive solution for centralizing sales content, bringing stakeholders on the same page.

The platform is intuitive and easy to navigate, making it a popular choice among reps and sales leaders. Interested in taking a peek?

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2. Seismic – Best For Comprehensive Content Management

Seismic is a leading sales enablement platform known for its comprehensive content management capabilities. This tool helps revenue teams organize and manage their commercial content effectively. The main promise is that sales representatives now have access to the right content at the right time. According to Seismic, sales reps can easily find, share, and track the performance of sales content, such as case studies and proposals. The platform also offers collaboration features, allowing sales team members to work together seamlessly.

3. Membrain – Best For Streamlining Sales Processes

Membrain is a powerful sales enablement technology designed to streamline revenue processes. This tool helps revenue teams manage their sales cycle, optimize sales operations, and provide valuable guidance to team members. Membrain offers a range of features that support reps throughout the entire process, from prospecting to closing deals. The platform provides customizable playbooks, allowing reps to follow a structured approach and deliver consistent messaging. Membrain also offers coaching tools, enabling sales managers to provide valuable feedback and coaching to team members.

4. Highspot – Best For Enhancing Sales through Artificial Intelligence

Highspot is a leading sales enablement platform and a direct competitor to Seismic. According to Highspot, revenue teams can access AI-powered features that help them deliver the right content to the right prospects at the right time. The platform uses machine learning algorithms to analyze customer interactions, providing actionable insights and recommendations. The platform also offers robust analytics and reporting features, so teams can measure the impact of their commercial strategies.

5. Showpad – Best For Bridging the Gap between Sales and Marketing

Showpad is a sales enablement tool that bridges the gap between sales and marketing teams. It offers a centralized platform for managing and sharing content, so reps can find the most up-to-date and relevant information. The platform also integrates with social media platforms, which makes it easy for sales professionals to engage with prospects on popular social networks. Showpad’s powerful analytics and reporting features enable reps to make data-driven decision with valuable insights into content performance and prospect engagement.

6. SalesLoft – Best For Efficient Sales Engagement

SalesLoft is a leading sales engagement platform designed to enable representatives to personalize their outreach, automate repetitive tasks, and track customer interactions. The platform offers email tracking and automation, call recording and logging, allowing teams to engage with prospects across various channels.

7. Outreach – Best For Automating Sales Communications

Outreach is a sales enablement system and a direct competitor to SalesLoft. This platform also enables revenue teams automate and streamline their marketing efforts. Similar to SalesLoft, Outreach offers various functionalities like email sequencing, personalized templates, and task automation, as well as analytics and reporting. In 2023 both companies were going head to head in a fierce competition, but with the arrival of new actors both are rushing to innovate.

8. Brainshark – Best For Sales Training and Coaching

Brainshark is a sales enablement tool that specializes in training and coaching. This platform provides a comprehensive suite of features and tools to help teams improve their skills, develop their capabilities, and achieve better performance. Brainshark offers interactive training modules, video coaching, and performance tracking, allowing reps to continuously improve and refine their techniques. The platform also provides content creation and management capabilities, ensuring that revenue teams have access to the most up-to-date and high-performing training materials. With Brainshark, reps can enhance their skills and increase their effectiveness.

9. Gong.io – Best For Insights through Conversation Intelligence

Gong.io is a sales enablement tool that leverages conversation intelligence to provide valuable insights from sales calls. This platform records, transcribes, and analyzes conversations, providing revenue teams with actionable insights and recommendations. Gong.io uses natural language processing and machine learning algorithms to help reps identify key moments and build objection handling techniques.

10. HubSpot Sales Hub – An All-in-One Sales Platform

HubSpot Sales Hub is an all-in-one revenue platform that provides a comprehensive set of tools to support sales teams.

This platform offers features like contact management, deal and email analytics, allowing revenue teams to manage their process and enhance the customer experience. HubSpot Sales Hub closely integrates with the Hubspot marketing hub and the customer service hub. This enables seamless collaboration between sales, marketing, and customer service teams. Users can streamline their processes, gain valuable insights from analytics, and enhance their overall customer relationship management.

Right Features to Look for in Sales Enablement Tools

When choosing the right sales enablement tool for your commercial team, it’s important to consider these key features to enhance your team’s performance:

Content Management Capabilities

Look for a tool that offers robust content management features, allowing your team to easily access and share content. The platform should provide easy access to relevant content and ensure that reps can find the right materials in real time. A centralized platform for content management is super important, as it allows for better version control.

Integration with CRM Systems

Integration with customer relationship management (CRM) systems is essential for effective sales management. This goes without saying (unless you lived under a rock for the past 20 years). With CRM integration, your team can access up-to-date customer information, track activities, and gain valuable insights into their sales pipeline. This is especially important for small businesses, as it allows them to efficiently manage their sales process without investing in multiple tools. All without (potentially) leaving the CRM for other tools!

Sales Analytics and Reporting Functions

You want to a tool that provides detailed analytics and reporting capabilities. The tool should provide performance tracking metrics, such as conversion rates, win rates, and pipeline velocity, to help you measure the success of your efforts. With robust analytics and reporting functions, you can gain valuable insights and identify blind spots (we all have them!).

Stageset: A Free Alternative to Highspot, Membrain and Showpad

While the above-mentioned sales enablement tools are undoubtedly powerful and effective, there is also a free alternative that B2B teams can consider.

Stageset is suitable for B2B companies that want an access to essential sales enablement features, such as content management, analytics, and collaboration (mutual action plans). The platform offers customization options, allowing businesses to tailor the tool to their specific requirements:

Frequently Asked Questions

What is a sales enablement team?

A sales enablement team is a group within an organization focused on empowering sales teams with the tools, resources, and information they need to effectively engage with customers and close deals. This team works as an intermediary between marketing, product, and other departments to ensure that sales teams have access to the most up-to-date and relevant materials to drive revenue growth.

Are there any challenges or limitations when implementing sales enablement tools?

Implementing sales enablement tools can bring significant benefits to a business, but it’s important to be aware of some challenges and limitations that may arise during the process. Some common challenges include:

1. Adoption and training: Getting your sales team on board with new tools and ensuring they are properly trained to use them effectively can be a challenge. Resistance to change or lack of understanding about the benefits of the tools may hinder adoption rates.

2. Integration with existing systems: Compatibility issues with existing CRM or marketing automation systems can arise when implementing new sales enablement tools, leading to data silos and inefficiencies.

3. Content management: Keeping content up-to-date and relevant for sales teams can be a struggle, especially when dealing with large volumes of materials. Ensuring easy access to the right content at the right time is crucial for successful sales enablement.

4. Measuring effectiveness: Determining the ROI of sales enablement tools and tracking their impact on sales performance can be challenging without clear metrics in place.

Despite these challenges, addressing them proactively and continuously optimizing your sales enablement strategy can help overcome limitations and drive success in improving sales productivity and effectiveness.

Why does your business need sales enablement tools?

Sales enablement tools streamline sales processes, enhance productivity, and improve sales team efficiency. With easy access to valuable resources training materials, and analytics, sales reps can finally excel. These tools empower them to close more deals, and ultimately drive business growth. ROI is so clear!